LOL @ all the blatant product placement in the movie 'E.T.'

@sparklelily I mean product placement, character endorsement, branded backgrounds e.t.c.

I really don't think integrating product placement into a story line has worked since E.T. It's just annoying people. No?

Use of Reese's Pieces in E.T. movie was early example of product placement. Afterwards sales of candy sky rocketed. http://nyti.ms/caLHPl

Take away from book "Buyology": product placement only works when it is an integral part of the story. Think: Reese's Pieces in the movie ET

@wanken I've been addicted since ET. Best product placement ever...

@antikris77 ET was Reece's pieces. Commonly mistaken for M & Ms. That'd be poor product placement, actually.

Anyone recall the first product placement they saw? Mine was E.T. And rieces pieces

Watching ET & wondering what the CMO @ M&M Mars was thinking when they turned down the product placement opp later filled by Reeses Pieces

I love reeses pieces.. Thank m&m for rejecting product placement in E.T.

Little known fact about Hershey's: They were one of the very 1st companies in product placement in a major film (Reese's in E.T.) Mars

@sandentotten About ET? It is kind of interesting. Certainly part of the dawn of product placement.

Sure, most product placement is awful, but don't hate on the Resses in ET; 'twas genius! http://bit.ly/8Xh2SD

RT @oscarlabra: Los secretos del Product Placement http://cuen.to/3UUUH / En películas como "ET"

Los secretos del Product Placement http://cuen.to/3UUUH / En películas como "ET"